From Bread to Branding

I’m always drawn to branding that feels different. In such a saturated market, it can be challenging to come up with something that feels genuinely fresh and thoughtful. Which is almost part of the fun when you do create something that stands out!

That’s why the identity for Rose Bakery really caught my eye when I saw it on LinkedIn. It was bold, creative, and the process of inking the bread to create prints felt original and fun.

What stood out most to me was the handmade process at the heart of this project. The designers used actual loaves of bread, inking them by hand and pressing them onto paper to create unique prints that became the foundation of the brand’s visual identity. I thought this was such a creative and original approach. It’s a great reminder that great design doesn’t always have to come from a screen, it can come from getting your hands dirty and thinking outside the box.

I love how they have allowed the process to shape the outcome. The textures and shapes that came through each bread stamp give the brand warmth and individuality. Personally, I find the final concepts really remarkable. The prints developed into this bold, stretched-out pattern, reflecting that of a sourdough, which is then used across everything from tote bags to the shop window. Everything feels consistent and retains that organic, handmade essence. Which is such a clever way to reflect the product itself, and also the handmade process which goes into baking bread.

I think that’s why I like it so much, as it doesn’t follow the typical bakery branding. It just feels really creative. As someone who’s always loved mixed media (maybe that’s the A-level art student in me), it really stuck with me. It reminded me how exciting design can be when you bring a bit of craft into the process, and it left me feeling inspired to experiment more in my own work.